Astraios Degree Programmes3436
hasCourse

Web analytics for business  

Description

The course explores web analytics, text mining, web mining, and practical application domains. The web analytics part of the course studies the metrics of websites, their content, user behavior, and reporting. The Google analytics tool is used for collection of website data and doing the analysis. The text mining module covers the analysis of text including content extraction, string matching, clustering, classification, and recommendation systems. The web mining module presents how web crawlers process and index the content of web sites, how search works, and how results are ranked. Application areas mining the social web and game metrics will be extensively investigated Outcome: Not Provided

Delivery mode

Presential
English

Name

Web analytics for business
English

UNIVERSITY OF TWENTE

Faculty of Geo-Information Science and Earth Observation

Astraios home page

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