Astraios Courses204
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Web analytics for business  

Description

The course explores web analytics, text mining, web mining, and practical application domains. The web analytics part of the course studies the metrics of websites, their content, user behavior, and reporting. The Google analytics tool is used for collection of website data and doing the analysis. The text mining module covers the analysis of text including content extraction, string matching, clustering, classification, and recommendation systems. The web mining module presents how web crawlers process and index the content of web sites, how search works, and how results are ranked. Application areas mining the social web and game metrics will be extensively investigated Outcome: Not Provided

Delivery mode

Presential
English

Name

Web analytics for business
English

UNIVERSITY OF TWENTE

Faculty of Geo-Information Science and Earth Observation

Astraios home page

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or HaDEA. Neither the European Union nor the granting authority can be held responsible for them. The statements made herein do not necessarily have the consent or agreement of the ASTRAIOS Consortium. These represent the opinion and findings of the author(s).