Enterprises, organizations and individuals are
creating, collecting, and using massive amount
of structured and unstructured data with the
goal to convert the information into knowledge,
to improve the quality and the efficiency of their
decision-making process, and to better position
themselves to the highly competitive marketplace.
Data mining is the process of finding, extracting,
visualizing and reporting useful information and
insights from both small and large datasets with
the help of sophisticated data analysis methods.
It is part of the business analytics, which refers
to the process of leveraging different forms of
analytical techniques to achieve desired business
outcomes through requiring business relevancy,
actionable insight, performance management, and
value management. The students in this course will
study the fundamental principles and techniques of
data mining. They will learn how to apply advanced
models and software applications for data mining.
Finally, students will learn how to examine the overall
business process of an organization or a project with
the goal to understand (i) the business context where
hidden internal and external value is to be identified
and captured, and (ii) exactly what the selected data
mining method does
Outcome: Not Provided
