This course will cover the following topics:Basics: creating value, business models, strategyInnovation: disruptive innovation, platforms, intellectual property rights, open innovation:Marketing: segmentation, positioning, 4PsFinance: fundamentalsThe course also features case studies, in which students will apply the concepts of the lecture to a real business case from the space sector
Outcome:
Having taken this course students will be able to Have a solid understanding of the elements of a business (e.g., value proposition, strategy, innovation, marketing, financeDescribe the space sector, its main players and its market dynamicsIdentify drivers for business success, particularly within the space sectorPerform a qualitative and quantitative high-level assessment of business opportunities, particularly within the space sector
