The course will cover the following topics:- Market opportunity navigator- External analysis (PESTLE, blue ocean, …)- Value proposition canvas- Business model canvas- Entrepreneurial pitchingThe course combines interactive lectures with course work and presentations. The lectures introduce important entrepreneurship tools, which you will then apply to real-world examples. The presentations serve as the basis for a critical in-depth discussion. The ultimate session features pitching in front of real investors.
Outcome:
– Understand and critically evaluate market opportunities – Acquire practical tools to perform an in-depth analysis of a firm’s external environment – Acquire practical tools that enable the development of a solid value proposition and business model Understand how a business proposition is captured in a pitch deck
