. "Finance, Business And Management"@en . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Analysis of business data in social networks"@en . . "4" . "The course \"Analysis of business data in social \r\nnetworks\" aims to acquaint students with current approaches and methods of artificial \r\nintelligence for data analysis in social networks, related to assessing the effectiveness of \r\ncampaigns in social networks, analysis of the interaction between users and users, social media \r\nbehavior, measuring the return on investment of social media campaigns, and real-time data \r\nanalysis to tailor campaigns to specific user profiles for maximum impact. The main channels \r\nthat will be discussed in the course are: Facebook, Instagram, LinkedIn.\n\nOutcome:\nUpon completion of the course, students will acquire knowledge and \r\nskills to:\r\n➢ Evaluate the effectiveness of a campaign by analyzing data on social networks.\r\n➢ Analyze consumer behavior in social networks.\r\n➢ Present convincing arguments for investing in social networks.\r\n➢ Choose the most appropriate social channels for a specific business." . . "Presential"@en . "TRUE" . . "Master of Big Data Analytics"@en . . "https://www.tu-sofia.bg/specialties/preview/863 https://www.tu-sofia.bg/uplanEn/FAMI/Master/UPlan_M_BDA_2020_EN.pdf" . "60"^^ . "Presential"@en . "The Master's Degree focuses on training related to the development of software for Big Data Analysis on Social Networks, Big Data Ecosystem Security, Digital Big Data and Computer Forensics and Intelligent Personalized Medicine Systems. The specialized disciplines are related to the most up-to-date areas of software science and informatics (cloud platforms and services, big data analysis, knowledge extraction, decision making). The practical orientation of the training is related to the development of coursework in compulsory disciplines and individual software projects in selected disciplines. A diploma thesis is being developed during the last academic semester. Graduates in the specialty “Analysis of Large Arrays and Data Flows” receive a Master's Degree in Computer Science, Big Data Analyst."@en . . . "1"@en . "FALSE" . . . "Master"@en . "Thesis" . "1000.00" . "Bulgarian Lev"@en . "7036.5" . "Recommended" . "The specialty “Big Data Analytics” is among the 5 with highest income for graduates according to the rating system of higher schools.\r\n\r\nThey could find work as:\r\n\r\n1. analyzers and software specialists in scientific institutes, organizations and companies, using contemporary information technologies;\r\n2. analyzers in software companies;\r\n3. analyzers in state administration, in the development of e-management;\r\n4. in financial and insurance institutions;\r\n5. university lecturers and research workers."@en . "1"^^ . "FALSE" . "Midstream"@en . . . . . . . . . . . . . . . . . . . .