Astraios Courses

Business strategies for software products  

Description

The scope of the course concerns the basic classifications of the business models in the software industry. Corporate and marketing strategies in the software industry. Also, in the course are considered the main principals used in market analysis, the main criteria for decision making process and product, distribution, communication and price strategies development. Last but not least the course focuses on the strategic alliances and the ecosystem in the software industry Outcome: in the course students will gain practical skills which will help them to understand and apply in practice the process of market segmentation, competitive analysis and strategic decision-making process that lead to the effective performance of the business strategy

Delivery mode

Presential
English

Name

Business strategies for software products
English

UNIVERSITY OF TWENTE

Faculty of Geo-Information Science and Earth Observation

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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or HaDEA. Neither the European Union nor the granting authority can be held responsible for them. The statements made herein do not necessarily have the consent or agreement of the ASTRAIOS Consortium. These represent the opinion and findings of the author(s).