Project management and marketing  

Course outlines: 1. What is a project?, the characteristics of the projects, project management process, typical problems. 2. The term of "triple constraint", obstacles to fulfilment of the conditions of "triple constraint", the results of the project. 3. How to start a successful project, questions of strategy, the process of preparing "draft". 4. Why and how the project planning, planning, planning is, what elements of the project plan, the use of computer programs. 5. The hierarchical structure of the project activities, the definition of the objectives and scope of work, budget planning. 6. Cost estimation, project cost accounting system. 7. Scheduling tools, an overview of scheduling methods, line graphs, milestones, network charts. 8. The impact of limited resources, resources. 9. A compromise between time and cost, risk, reserves. 10. Leadership of the project team. 11. Products and product policy, marketing the concept of the product. 12. The life cycle of the product, the choice of product strategies, factor analysis. 13. The price as a marketing category, marketing communication, distribution-placing products on the market. 14. Marketing research. Exercises outline: 1. Exercise - a simple project Solution for repeat use of the CPM methods. 2. Exercise - a simple project Solution for repeat use of the CPM methods. 3. Exercise - getting started with the program MS Project and a simple project solution using MS Project. 4. Exercise - the solution of a complex project using MS Project. 5. Exercise - the solution of a complex project using MS Project. 6. Exercise - the solution of a complex project using MS Project. 7. Exercise - Assignments. 8. Exercise - Assignments. Crediting.
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English
Project management and marketing
English

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